• Social Media

Companies have to face the major challenges of monitoring social media correctly, protecting their reputation and taking reasonable measures against the infringement of IP rights on social media. On the one hand, the presence of the trade marks and names on the social media may considerably increase the recognition of companies and their products. On the other hand, it is important to prevent and stop any infringement and dilution of trade marks and other intellectual property rights effectively and appropriately, which requires special expertise not least due to the ubiquity of social media and the anonymity of many users. We assist you in finding the right balance and in reducing the risk of any reputational damage.