The act against unfaircCompetition (UWG) – unfair competition law - prohibits unfair commercial practices and regulates, among other things, how companies are not allowed to advertise. The forms of unfair business practices are complex and substantiated by case law. Therefore, knowledge of the ample case law on topics such as product imitations, greenwashing, advertising test wins, advertising with top positions, and comparative advertising is essential when it comes to planning a new advertising campaign, complying with information obligations, or introducing a new product design.
Due to numerous legal requirements in e-commerce and other areas, companies are obliged to provide consumers with detailed information about their services. If a company does not comply with the relevant mandatory information obligations, this may constitute a breach of unfair competition law, which can be pursued by competitors or consumer protection associations. We support companies and businesses in correctly implementing the numerous information obligations for their business model. In the event of an attack, we support you in your defense.
If a competitor behaves unfairly, we support our clients in enforcing injunctive relief and other claims. This is where our many years of experience in unfair competition law come into play, as a proper warning and summary proceedings require the utmost precision and speed.
Another focus of our work is advising and representing our clients in cases involving product imitations and so-called “lookalikes” under unfair competition law and other areas of IP-Law.